Brides follow the lead of maverick perfumers for a lasting reminder of their special day
Haute couture designers have long designed their own wedding dresses. Fashion leaders such as Vera Wang, Alice Roi, and Gucci’s Frida Giannini added the ultimate personal touch to their special day by painstakingly supervising every detail of their own wedding gown.
Now, maverick perfumers such as Sarah Horowitz (Creative Scentualization’s Perfect Bliss), Renee Griffith’s (Renee’s Tuberose), and Jennifer Binney’s (Moea) are bringing their “nose” to to commemorate their own nuptials.
“Unlike a gown, a photo album, or pressed flowers, scent is experiential,” says Franco Wright, Co-founder of luckyscent.com, the premier online destination for rare and exclusive fragrances. “Choosing a fragrance is just as important as choosing the cake or the floral arrangements, perhaps even more so because your wedding scent allows brides to easily relive the event for years to come.” (more…)